Today I’ve decided not to write about the Toronto Sun. No, it’s not because the Toronto Sun no longer sucks (far from it in fact if you had the pleasure of reading Joe Warmington’s column this morning). Today it was Metro’s turn to suck big time. Metro just couldn’t turn down Rogers’ offer to buy their front page, so they sold out. Yes, this brings a new meaning to the word “suckage”. This is the all time suckiest of them all. It’s just a big giant advertisement in the form of a newspaper.
Last week I commended Dictionary.com for turning their homepage into a giant advertisement because, as I wrote in my article “The new Dictionary.com layout is a brilliant example of how an advertisement can be integrated into the site and still be unimposing to the user”.
Metro really bombed it though. Not only is the advertisement imposing, it’s just plain ugly. I’m not against making the cover page an advertisement, but there are better ways to go about it than this. Watch this TED video of Polish newspaper designer Jacek Utko talk about designing newspapers.
If they continue down this path, I just might need to start a new site called “metrosucks.com”.
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