Each morning I set out on a mission to snap a photo of the Toronto Sun cover. With my dog in tow, I search for a Toronto Sun newspaper box that still has a paper on display. Even at 7:00AM, I still come across several Toronto Sun boxes that are empty. This could be a result of the papers being sold out, but more likely it’s a consequence of reduction of circulation.
Newspaper boxes just don’t make sense anymore. Most people (in Toronto at least) will glance at a newspaper cover and then read the news online. Some people take newspapers with them on the GO Train or the subway, but it seems to me the daily Metro newspaper dominates this market.
The Toronto Sun (and other newspapers) are losing out on free advertising by not displaying the cover when the newspapers are all sold out. The future newspaper box will display the cover page regardless of whether there’s a newspaper inside or not. Eventually all newspaper boxes will be empty because printing newspaper will become redundant (We’re already almost there). But losing free advertising in the form of a newspaper box would be equivalent to digging a grave for any traditional newspaper.
Cover Rating: NEUTRAL NEWS
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